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IIr Associates, Inc.
Publisher of The Virginia Engineer

Print-Publishing Services
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Business Consulting

Phone: (804) 779-3527

The Product Pivot: The Gift That Keeps On Ticking
November 2016

Whether you know it or not, your business is a time-bomb. The seconds are counting down until it explodes into a million pieces, littering the marketplace like a war-zone. And it’s not just you. Every company is on a going-out-of-business curve unless it constantly reinvents itself.

By: Steve Blue

Are You Aligning Your Training Goals with Your Business Goals?
October 2016

Four Keys to Establish Congruency

By Cordell Riley

Got Employee Alignment?
September 2016

5 Ways to Grow it in Your Business

By: Magi Graziano

The Silent Selling Tool We All Have
August 2016

Selling is something everyone does each and every day. Every conversation is a selling moment and a perfect opportunity to leave an indelible impression with whom you are speaking. That impression you leave can have other people wanting and clamoring to engage you. But wait – there is another selling tool that everyone uses every day.

By: Todd Cohen

Increase Sales with Clear Intent
July 2016

Sales success relies on your ability to communicate effectively with your prospects. The problem is we often get in our own way by not being intentional about the intent of a meeting.

By Mark A. Vickers

Good Leaders Ask Dumb Questions
June 2016

6 Leadership Traits in Defense of Asking the Obvious

By: Walt Grassl

7 Ways To Improve Your Non-Verbal Selling Skills
May 2016

Your body language sends wordless cues long before you try to close a sale.

By Bob Phibbs

Aristotle in the Boardroom
April 2016

Using Philosophical Arguments to Succeed in Meetings

By: Joe Curcillo

Lead Your Employees to Soar, PILOT Them to Higher Levels
March 2016

Have you noticed that your employees or staff members seem stuck and unable to move upward? Do you have employees who sit in meetings like a plane stuck on the runway? Have you noticed that your employees don’t seem to be reaching for the sky?

By Elizabeth McCormick

Less is More: The 7 Information Management Questions Every Organization Must Address to Thrive In the Digital Age
February 2016

Many companies continue to experience cutbacks in workforce, but not in workload. For the remaining employees, accessing valuable company information becomes increasingly complex…

By: Barbara Hemphill

Creating a Productivity Culture
January 2016

What does productivity mean to you? To many, it means more time, money and resources to get other things done.

By: Eric Bloom

Are You Creating a Culture of Unwanted Employees?
December 2015

Jacqueline remembers her first day at her last job almost as if it were yesterday. She had on a new outfit, left her apartment early, and was excited to get to work and learn everything she could about her new company.

By: Kate Zabriskie

Building a Sales Culture in Your Business
November 2015

If you’re reading this, then you are in sales. Everyone is part of a sales culture, whether you are in the “C” suite, or a member of the legal or administrative department; whether you own your business or are the receptionist in a Fortune 500 company.

By: Todd Cohen

Four Insidious Impacts of a Mis-Hire
October 2015

The world’s innovators are calling for reinvention and transformation of HR departments.

By: Magi Graziano

The Six Principles of Successful Workplace Negotiation
September 2015

No matter what your job title, chances are you engage in workplace negotiations every day.

By: Dr. Robert Cialdini

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