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Boeing Moves Into No.1
September 1, 2007

Aerospace giant Boeing has moved into the No.1 position this year after being second to Lockheed Martin in 2006 on The Universum IDEALTM Employer Survey – American Undergraduate Engineering Edition.

Boeing (19.59 percent) and Lockheed Martin (18.11 percent) have been the top two contenders in the fight for No. 1 IDEAL Employer among engineering students for a number of years. The survey is conducted by Universum Inc., the global employer branding leader that helps companies understand and develop their Employer Brand Image and Employer Value Proposition through research, consulting and media solutions.

This year, a record 44,064 undergraduate students from 184 colleges and universities responded to the survey, 6,783 of which were engineering students. In the survey they answered questions about top industries, career goals, communication preferences, salary expectations and IDEALâ„¢ employers.

In addition to being the No. 2 IDEAL™ Employer, engineering students have acknowledged Lockheed Martin asπ having the Best On-Campus Recruitment Activities, the second Best Rotational Program and for being the fourth Most Innovative Company.

Boeing’s longevity at the top of the list reflects the characteristics that engineering students associate with a top employer. Innovation is key to this group of students, 34 percent of whom voted it as the No. 1 characteristic. High ethical standards (29 percent), attractive locations (28 percent), industry leadership (25 percent) and financial strength (24 percent) complete the top of the list.

Even though Boeing and Lockheed Martin are at the top according to engineering students, aerospace is only third on the list of top industries within the engineering field. Engineering/Consulting (26 percent) still ranks as the No. 1 industry followed by Engineering/Manufacturing (24 percent), Aerospace/Defense (21 percent), Engineering/Industrial (16 percent) and Energy/Power (14 percent).

In addition to top industries, engineering students seek employment that will allow them to enjoy life. Balancing their professional and personal life (55 percent) ranked as their No. 1 career goal within three years of graduation. Building a strong financial base is no longer the top priority, ranking second with 33 percent. Pursuing further education (26 percent), contributing to society (24 percent) and working with leading edge technology (20 percent) follow as important career goals.

Engineering students not only prize innovation and a work life balance when it comes to deciding on a future employer, they are also weighing their compensation elements. An impressive annual base salary (76 percent) reigns as the top determining factor when choosing a job offer. Health insurance (56 percent) ranks second, followed by retirement plan/401K/403B (37 percent), tuition reimbursement for future studies (26 percent) and cost of living adjustment (24 percent). The top expected salary at their first job ranges from $50,000 to $59,000 and after five years, they expected salary ranges from $60,000 to $69,000.

When asked what overall elements affect your decision to accept or reject an offer, geographic location (37 percent) ranked as the No.1 factor. This was followed by work/life balance (36 percent), compensation package (34 percent), a clear advancement path (24 percent) and the company culture (22 percent).

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