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NEWS
CEA Forecasts Electronics Revenue
January 8, 2007

Factory-to-dealer sales of consumer electronics are projected to exceed $155 billion in 2007, or seven percent growth, according to the semi-annual industry forecast released recently by the Consumer Electronics Association (CEA®). The forecast comes on the eve of the 2007 International CES®, the world’s largest consumer technology tradeshow.

CEA projects that display technologies will continue to be the star category in the industry and account for $26 billion in revenues for 2007. All television sets manufactured today with an analog tuner must also contain a digital tuner, which is largely responsible for the vast increase in digital television sales. Unprecedented price declines in plasma and LCD displays are also contributing to growth. For 2007, these flat panel displays are expected to ship a combined 19 million units.

Other product categories that will see substantial growth in 2007 are PCs, accessories and digital imaging devices. In 2006, shipment volumes of laptops eclipsed their desktop counterparts. CE accessory sales also will grow in 2007, to the tune of $11 billion, in large part due to an overall consumer emphasis on portability. Total digital imaging shipments are expected to exceed 32 million units, with revenues projected to reach $8 billion, making 2006 and 2007 the best revenue years for this category.

“U.S. Consumer Electronics Sales and Forecasts 2002-2007” (January 2007) is published twice per year, in January and July. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. The complete report is available free to CEA member companies. Non-members may purchase the study for $499 at www.ebrain.org.


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