The Naval Facilities Engineering Command (NAVFAC) established accounts with Facebook, Twitter and Flickr recently to enhance two-way communication with servicemembers and their families, Navy and NAVFAC retirees, business and industry, and the American and international public.

The major difference between traditional communication channels and social media tools is the opportunity for immediate feedback and discussion. When information is communicated to an audience from the press – a traditional communication channel, the audience receives the information but cannot immediately communicate back to the originator of the information. When that same information is posted on an organization’s Facebook page, viewers can immediately comment, and those comments are shared with all viewers of the page, which can foster further communication and collaboration.

NAVFAC’s social media accounts are available for viewing and participation at the following locations:

Facebook: http://www.facebook.com/pages/Washington-DC/NAVFAC/115941095618
Twitter: https://twitter.com/navfac
Flickr: http://www.flickr.com/photos/navfac/