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NEWS
Software Named a Top 20 Green Tech Idea
March 9, 2011

One year ago, Kirk Cameron, director of the Scalable Performance Laboratory and an associate professor of computer science at Virginia Tech decided his company MiserWare would give away its main product, Granola.


Kirk Cameron

He picked this common cereal name for his computer software product because “it puts the personal computer or your laptop on an energy diet, ensuring you only use what you need,” Prof. Cameron explained. Using social media and one university press release, the Virginia Tech computer science faculty member and his partner and former student Joseph Turner found they had an overnight success. Within 100 days, Granola was downloaded 100,000 times. Today, it exceeds 200,000 downloads.

Recently, Prof. Cameron found out exactly how valuable his software giveaway program was when he googled Granola and learned to his surprise that Time magazine had named it a Top 20 Green Tech Idea.

Today, MiserWare offers other products, including Granola Enterprises. But like all good things, there is now a price tag associated with the enhanced software containing many additional features.

They have a patent pending for their intelligent software power management green software for use in servers, personal computers, and laptops. The intelligent software tracks and predicts a system’s power usage and reports on the energy saved. Prof. Cameron said, “Projected reductions in system energy costs of up to 35 percent ensure no loss of productivity.”

They have customers from around the world, and Prof. Cameron says he believes they are registering between 300 and 500 new users daily. The company of two has grown to seven at its Blacksburg, Va., location.


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