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The Virginia Engineer's Guest Articles

Improving Business Writing For Busy Professionals

December, 2005

Five EASY Steps To Success
By Melinda Copp

Have you ever wondered why some people can make millions writing books, and others (maybe you) can’t even complete a simple business letter worth reading? Sure, natural talent probably accounts for some of their writing success. But really the best-selling authors achieved that level of success by devoting serious time and effort to perfecting their craft. Plus, they love to write.
As a busy professional, you’re probably more interested in finishing that letter than reaching the best sellers list. And while your job likely requires some writing, such as proposals, brochure copy, or even correspondence, you probably don’t have time to practice and perfect your writing skills. But that doesn’t mean you can’t improve.
Whether you enjoy writing or not, you can make your writing more effective and better by using the following five easy methods:

1. Keep it Simple
To make your business proposals, sales letters, and promotional copy more reader-friendly, you must organize your ideas in a simple, logical format. While you don’t have to outline every point you want to make, you should spend a few minutes jotting down your ideas and planning the most effective order to present them. Some people like mind maps, and others prefer lists. Whatever format,