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Battelle Forecasts Emerging Green Technologies
April 28, 2008

Kermit the Frog (voiced by Jim Henson) crooned, “It’s not that easy being green, having to spend each day the color of the leaves.”

Welcome to the 21st century, Kermit, a time when you could be the mascot for an entire movement. Green is now synonymous with sustainability and environmentally friendly practices. Green, as everyone knows, is the hottest thing going, so it’s much easier to be Green today than it was 40 (or fewer) years ago.

But how far will it go? What are the most important Green trends likely to occur between now and 2020? To answer those questions, Battelle assembled an expert focus group populated with energy and environmental scientists and engineers from Battelle worldwide and three national laboratories. Their thoughts were supplemented by an e-survey of many other Battelle scientists and engineers.

The topic question for the exercise in expert judgment was “What will likely be the most important Green trends worldwide from 2008 to the year 2020?” “Green” was broadly defined as environmentally neutral or beneficial and included air and water quality, waste management, and global climate change. “Trends” included any patterns existing or expected to exist in the future in science, technology, economics, demographics, social behaviors, public policy and regulation.

The panel identified and ranked the 10 most important trends, reflecting the judgment of Battelle’s participating scientists and engineers. It should be noted that Battelle’s opinion of future global Green trends is only one of many possible points of view.

1. Increased Use of Renewable and Sustainable Fuels for Electric Power Generation.

2. Water Resource Management, Including Reuse and Recycling of Water.

3. Carbon Regulations and Policy.

4. Green is Good Business.

5. The Greening of Transportation.

6. Increasing Availability of Green Products and Services

7. A Systems Approach to Environmental Analysis.

8. Increasing impact of the world’s growing urban population on resources.

9. Information and Communication Technologies (ICT) Used in Place of Traveling.

10. Green Buildings.

For more information on Battelle’s forecast, contact Media Relations Specialist T.R. Massey at (614) 424-5544 or at or Media Relations Manager Katy Delaney at (410) 306-8638 or at

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