February 1, 2019
Potter’s Craft Cider, LLC, one of Virginia’s oldest producers in the fast-growing hard cider industry, has announced the firm will invest $1.56 million to relocate and expand their existing hard cider production facility and add a tasting room. As a result of this expansion, the company will more than quadruple its cider production, while continuing to source 100 percent of its apples from Virginia.
Opened in 2011 in Free Union, just outside of Charlottesville, Potter’s Craft Cider has since established a strong presence in the marketplace with their traditional and inventive cider varieties. Growing wholesale demands and customer desires for a tasting room experience provided the impetus for the firm to purchase Neve Hall, a former Episcopalian church built in 1924, for their relocation and expansion. Over the next three years, the company will renovate the historic building into a tasting room, construct a new production facility and establish an apple orchard on-site.
“We are thrilled to bring life back into this historic Albemarle County property. The 100-year-old stone church is a perfect venue for showcasing our unique ciders,” said Potter’s Craft Cider co-founders Tim Edmond and Dan Potter. “We are very grateful for the support of the Commonwealth and the county as we embark on this exciting new chapter for our company.”
“This major expansion by Potter’s Craft Cider is a strong testament to Virginia’s reputation as a top craft beverage destination and highlights the important connection between our flourishing agriculture and tourism sectors,” noted Governor Ralph S. Northam. “Investments like these bring new jobs and vitality to rural parts of the Commonwealth, while creating new markets for our farmers and contributing positively to regional economic growth.”
The Commonwealth is partnering with Albemarle County, the Albemarle County Economic Development Authority and Potter’s Craft Cider on this project through the Governor’s Agriculture and Forestry Industries Development (AFID) Fund, which is administered by the Virginia Department of Agriculture and Consumer Services (VDACS). Governor Northam approved a $50,000 grant from the AFID Fund to secure the project for Virginia, which Albemarle County and the County EDA will match with local funds.